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INDUSTRY INSIGHT

Inspiration and Perspectives

 

It’s Not What You Know, But Who Knows You

It’s Not What You Know, But Who Knows You

"It's not what you know, it's who you know." How many times have you heard this? It's been around forever too (some people attribute it to Abraham Lincoln, but no one seems to be sure...). There's no doubt there's some validity to this saying (I'm sure we all have our...

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Prospecting with LinkedIn

Prospecting with LinkedIn

Occasionally a client will ask if they need to pay for a subscription to LinkedIn to use it effectively. The answer is simply: no. The one exception would be if you are a recruiter or HR personnel, then a paid subscription probably makes sense. The one simple thing to...

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The Benefit of Exclusivity

The Benefit of Exclusivity

Most marketing services, whether it's websites, SEO, or social media, are setup like an online service. They will work with anyone who pays their fees - even if that means they have two clients on the same street corner. How can they "guarantee" the best results, the...

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Is Your Website Mobile Friendly?

Is Your Website Mobile Friendly?

There is no question, more and more people are accessing websites on mobile devices. The data from our clients' websites reflects this as well. In fact, we're seeing mobile access numbers greater than desktop access on social networks, such as Facebook and (not...

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