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INDUSTRY INSIGHT

Inspiration and Perspectives

 

The January Effect

The January Effect

Have you heard of the January Effect? There are several different ones. The stock market has a January Effect, where the activity in small cap stocks increases dramatically in January. The Fitness Indistry has its own January Effect where all the New Year's...

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Your Office is Also Your Brand

Your Office is Also Your Brand

Sometimes people get hung up on the words marketing and branding, pidgeonholing them to your logo, website, business cards, letterheads and brochures. Sometimes we forget one of the most important parts of the brand for a retail operation - your office. If you focus...

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