Marketing is often considered easy. All you have to do is place a couple of ads somewhere, and get a new/updated website. It’s easy. Right? To answer a question with a question…why is it right?
Many small and medium sized companies have a tendency to think of marketing as a one or two person show. If that one person also happens to be in sales and training, where exactly does marketing fall in the priorities?
Here’s a mindblower: If you are not strategically and comprehensively marketing yourself, you are not reaching your entire audience.
Most businesses believe marketing to be a simple and straightforward operation, such as coming up with a fancy brochure, website, or adding in some social media. After all, how hard can it be? Perhaps to some, marketing is a task that can easily be done in a marketing/sales/training person’s spare time. Nothing is further from the truth!
Take, for example, all of the tasks that go into optimizing your web site. Here are just a few tasks that require specific expertise. Keep in mind that these are just the things you do in the beginning, not the monthly Search Engine Optimization (SEO) and Conversion Optimization tasks (CRO).
- Research, identify and properly place efficient and effective keywords
- Optimize web site content, placement, flow, and conversion
- Link building (a skill much harder since “Panda Flux”)
- Establishing and optimizing the right type of social media for your business model
- Reduce cost and capitalize on search engine marketing (SEM) opportunities
- and many more.
Each one of these tasks have many details. Do you have time to learn everything you need to know about strategic optimization of keywords and traffic flow?
How can Outsourced Marketing Help me?
Outsourcing your marketing allows you to tap into the resources of an entire marketing department. The best thing about outsourcing is that you can take advantage of specific expertise without the overhead of additional full-time employees. One of the things you want to know when you hire a marketing firm—aside from cost—is how the firm can benefit you.
The next time you ask yourself what is outsourced marketing, or how can outsourcing marketing help me, remember that the biggest benefit is the wealth of knowledge and experience you get with an outsourced firm. At AgencyEvolved, we are experienced in strategic marketing, SEO, conversion optimization, web site design and much more. It would take a lot of time and money to find a staff to properly execute all of these initiatives.
Moving at the Speed of Technology
Technology, and specifically the Internet, are in a constant state of change. Most businesses are approximately three years behind the curve. When you focus on your business, it can be hard to stay on top of technology changes and the latest marketing trends, let alone learn everything necessary to market your business properly.
At AgencyEvolved, we stay up-to-date with all of the best practices in marketing – online and offline. We work with you to understand your business so that we can make the best recommendations possible to fit your needs. We craft solutions that get results. When you choose AgencyEvolved for your outsourced marketing needs, you can focus on what you do best and we can focus on you.
AgencyEvolved is an outsourced marketing firm, dedicated to insurance agents and brokers. Founded by two insurance industry veterans, our mission is to help insurance agencies evolve by creating long-term growth and value through strategic marketing.