AgencyEvolved Blog
Top Level Domains
Fairly recently, it was announced that .blog domain names were available. This joins the official list of 1,519 Top-Level Domains or TLDs. A top-domain at it's simplest is the last bit of a URL that follows the final period, .com being the most familiar. Other early...
5 Tips to Enhance Your Personal LinkedIn Profile
We always offer to help our clients' employees clean up their LinkedIn profiles through either a webinar or one-on-one help. You might be surprised the number of people who neglect their LinkedIn profile. There's a number of reasons to make sure your LinkedIn profile...
What is Social Selling and Why It’s Important for Your Business
An article recently appeared on Harvard Business Review about social selling. They speak about the short-lived success of outbound marketing and instead suggest you begin social selling instead. What is social selling? It's engaging with your prospects through social...
Google Chrome Marking Sites as Unsecure
Google recently announced that they will be flagging insecure sites starting in January 2017. At first blush, it sounds terrible for anyone without a secure (https) website. If you dig a little deeper however, it's not so bad. What most people have failed to point out...
The Pokemon Go Phenomenon
As digital marketers and parents of children ranging in age from mid-teens to early twenties, we've watched with interest the phenomenon that has become Pokemon Go. In case you live under a rock and haven't heard about it, Pokemon Go is a smartphone app based on...
Advertising Online
Mass marketing has changed considerably since the 1950's. It used to be only national brands could afford to use national media: TV, large market newspapers, magazines and other publications. These were great tools for a company trying to reach a nationwide audience....
It’s Not What You Know, But Who Knows You
"It's not what you know, it's who you know." How many times have you heard this? It's been around forever too (some people attribute it to Abraham Lincoln, but no one seems to be sure...). There's no doubt there's some validity to this saying (I'm sure we all have our...
Prospecting with LinkedIn
Occasionally a client will ask if they need to pay for a subscription to LinkedIn to use it effectively. The answer is simply: no. The one exception would be if you are a recruiter or HR personnel, then a paid subscription probably makes sense. The one simple thing to...
Communicating with Your Clients Using Social Media
Despite our best intentions, the sad truth is that for most of our clients we only talk to them when money is involved. Think about the times you have interactions with your clients: Initial Purchase – They’re giving you money Renewal – They’re giving you money Claim...