AgencyEvolved Blog
Why Social Media Works
At AgencyEvolved, potential clients frequently ask us, "Does social media really work, and if so, why?" It's a tough question to answer to someone who isn't involved in social media. People who use Facebook, or have gotten a job through LinkedIn just get it. They have...
What Your Agency Can Learn From Beyonce
Beyonce, like most mainstream artists, is a marketing machine. Popular artists have always been great marketers. With the help of the record labels, they create multi-faceted marketing campaigns for the release of each album; carefully coordinated campaigns involving...
The Economics of Outsourcing Your Marketing
You've been to the seminars and CE classes on social media. You've read multiple articles and sat through numerous sales presentations on the matter. You know you need to revamp your web presence, but you also realize you need to spruce up your logo, business cards,...
Your Office is Also Your Brand
Sometimes people get hung up on the words marketing and branding, pidgeonholing them to your logo, website, business cards, letterheads and brochures. Sometimes we forget one of the most important parts of the brand for a retail operation - your office. If you focus...
How to Use a Strong Online Presence to Crush Your Competition
As an independent agency it's easy to get frustrated with the resources your captive and direct brethren seem to have at their disposal - advertising budgets in the tens of millions of dollars. Geico spends an average of 6.5% of total company premium revenue on...
Insurance Agents, Pandas, Penguins and Hummingbirds
What do these things have in common? Quite a lot it turns out. Search engine giant, Google has a history of releasing major updates to its search algorithm and giving them a name. Here's just a few of the names from over the years: Panda Penguin Hummingbird Payday...
So You Acquired an Insurance Agency. Now What?
Few events create the need for a coordinated marketing effort than an agency acquisition. Aside from all the issues of carrier appointments, vendor contracts, HR issues, and physical location issues, communicating the acquisition to your current and acquired clients...
Why Your Insurance Agency Needs a Strong Online Presence
Times have changed. They always do. The world around us is constantly evolving and since the introduction of technology, it is evolving faster than any other time in history. Consumers today make faster decisions, and they back those decisions up by doing their...
Does Expertise Really Matter?
The traditional generalist is becoming a rare commodity. More and more, people are specializing. In business, arts, sports, you name it. There are fewer general practitioner doctors and surgeons these days. A while back I met an eye surgeon and asked him about corneal...