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COMMUNITY INSURANCE GROUP

CHALLENGE

Community Insurance Group is a large West-Central Ohio independent agency with locations in Sidney, Minster and Fort Loramie. They had a professional, modern logo that they had invested a lot of time and money into so we merely cleaned the logo up a little and added some resolution. Their website was clean and functional but didn’t highlight the areas of expertise the agency had developed over the years and was at times difficult to navigate.

SOLUTION

We redesigned the agency’s website with a modern look and feel, but kept some of the “flavor” of their original logo by designing custom banners for each page that reflect the look and feel of the logo and depicted the various specialties the agency has expertise in. We crafted custom pages for each specialty line of business to highlight the agency’s growing list of specialties and created custom blog “channels” for each specialty that contains industry specific content that would reinforce their expertise and also perform well in the search engine indexes. We helped the agency create client email lists, segmented by line of business so that we could begin marketing to their existing client base. We also redesigned their business cards and letterhead and will be designing an agency brochure and specialty product sell sheets in the near future. The agency’s social media sites were developed and fresh relevant content is being posted on a regular schedule. We will also be doing targeted social media and digital marketing campaigns to help them with their marketing and sales efforts.