We’re still running across folks who don’t quite “get” why social media is important for their business. We could write a book trying to persuade you why you really, really, need to “get” it, but sometimes a handful of numbers can say more than a 1,000 words.

So without further commentary or ado, here’s today’s social media, by the numbers:

4.2 billion people use mobile devices to access social media sites

Social media generates almost double the marketing leafs of trade show, telemarketing, daily mail or pay per click advertising

More than 23% of marketers are investing in blogging and social media

Approx 46% of web users turn to social media for making purchases

60% of consumers say the integration of social media makes them more likely to share products and services.

LinkedIn has 238 million+ users
Google+ has 500 million+ users
Twitter has 500 million+ users
Facebook has 1.15 billion users!

92% of marketers indicate that social media is important for their business

68% of marketers plan on increasing their use of blogging, making it the top area of investment in 2014

58% of marketers stated original written content is the single most important form of content, followed by visual assets at 19%

Age groups using social media:
18-29 – 89%
30-49 – 72%
50-60 – 60%
65+ – 43%

43% of Americans say Facebook is their #1 influencer of purchases

Sources: www.socialmediatoday.com, www.Socialmediaexaminer.com www.jeffbullas.com

If you still don’t “get” it or have no idea where to start, give us a call. We can help.

About AgencyEvolved

AgencyEvolved is an outsourced marketing firm, dedicated to insurance agents and brokers. Founded by two insurance industry veterans, our mission is to help insurance agencies evolve by creating long-term growth and value through strategic marketing.

Smart Marketing. Done Right. By People Who Know Insurance.