We always offer to help our clients’ employees clean up their LinkedIn profiles through either a webinar or one-on-one help. You might be surprised the number of people who neglect their LinkedIn profile.
There’s a number of reasons to make sure your LinkedIn profile shines, here are a few:
- It’s a reflection on your employer and the way you do business. If your profile is sloppy and incomplete, we’re going to extrapolate that that is how you do business, and that your employer is okay with that.
- You LinkedIn profile indexes very well in google. Unless you have a very common name in your industry, your LinkedIn profile will likely be one of the top 5 google search results for your name.
- People do their research online. We almost never do business (or take a call) with someone unless we’ve researched them on LinkedIn first.
- Your business partners are looking at your profile, just like your prospects and clients.
Hopefully that gives you pause to consider updating your LinkedIn profile.
Here’s some things you should do first to clean up your profile.
1.) Get a decent picture. Don’t use one from “way back when” when you were 20 pounds lighter and had fewer wrinkles. Use a current picture, mostly featuring your face (unless you’re using a professional photo that knows how to frame a more relaxed shot).
2.) Pay attention to the area to the right of your photo. All of those lines are editable. LinkedIn will default to “something” in that space if you don’t tell them what to put there. The title line doesn’t have to be your official title, it could be a 6-7 word elevator pitch.
3.) Get a personalized LinkedIn URL. By default, your public profile URL will use your member number. You can change that to something more memorable and easily recognized.
4.) Complete your contact info section. It’s amazing how many people fail to list all their business contact info here, and it’s almost as surprising how many people have personal info listed. Most people should stick to listing only business contact information unless you routinely give out your personal cell number and email address.
5.) Complete your summary section. The summary section is the first place we look. It’s much easier to read a summary of your career and what you are about. Don’t make someone scroll through your employment section and try to piece it together. Put together a nice summary of who your are and what you do. You can even include brochures and other attachments in this section.
There are many more sections to your LinkedIn profile that we could address, but these five tips should get your profile looking in tip-top shape for networking and make you stand out from the crowd.
AgencyEvolved is a comprehensive marketing service for the insurance industry. We help insurance professionals evolve by creating long-term growth and value through strategic marketing.
We work with insurance agencies, insurance wholesalers, insurance industry organizations, insurance companies, insurance networks and aggregators and other companies or organizations serving the insurance industry.
Smart marketing by people who know insurance.