We work exclusively with insurance agencies and pay close attention to the marketing being done by insurance agents. While there are some agencies doing a very good job of marketing and advertising themselves, there are many making the same common mistakes over and...
As digital marketers and parents of children ranging in age from mid-teens to early twenties, we’ve watched with interest the phenomenon that has become Pokemon Go. In case you live under a rock and haven’t heard about it, Pokemon Go is a smartphone app...
First off, we need to define outsourced marketing. Most of us are used to the idea of outsourced functions. Large corporations frequently outsource their customer service or tech support to a third party, frequently located in another country to take advantage of a...
We’re still running across folks who don’t quite “get” why social media is important for their business. We could write a book trying to persuade you why you really, really, need to “get” it, but sometimes a handful of numbers can say more than a 1,000 words. So...
At AgencyEvolved, potential clients frequently ask us, “Does social media really work, and if so, why?” It’s a tough question to answer to someone who isn’t involved in social media. People who use Facebook, or have gotten a job through...
Beyonce, like most mainstream artists, is a marketing machine. Popular artists have always been great marketers. With the help of the record labels, they create multi-faceted marketing campaigns for the release of each album; carefully coordinated campaigns involving...
