There’s a lot of confusion out there about SEO – Search Engine Optimization. A lot of that confusion stems from companies claiming to be experts in improving your site’s ranking. SEO isn’t something you do once. It’s a process, a way of doing business online that...
You’ve been to the seminars and CE classes on social media. You’ve read multiple articles and sat through numerous sales presentations on the matter. You know you need to revamp your web presence, but you also realize you need to spruce up your logo,...
As an independent agency it’s easy to get frustrated with the resources your captive and direct brethren seem to have at their disposal – advertising budgets in the tens of millions of dollars. Geico spends an average of 6.5% of total company premium...
Few events create the need for a coordinated marketing effort than an agency acquisition. Aside from all the issues of carrier appointments, vendor contracts, HR issues, and physical location issues, communicating the acquisition to your current and acquired clients...
Times have changed. They always do. The world around us is constantly evolving and since the introduction of technology, it is evolving faster than any other time in history. Consumers today make faster decisions, and they back those decisions up by doing their...
