by admin | Jul 17, 2018 | Announcements, Online Marketing |
Why Insurance Agencies Need to Invest in Digital Marketing Businesses are starting to realize the benefits digital marketing can bring, but on the other, it still seems as though there are many insurance businesses that are reluctant to make the investment. Digital...
by admin | Jul 9, 2018 | Content Marketing, Online Marketing, Positioning, SEO, Web Development |
There’s a lot of confusion out there about SEO – Search Engine Optimization. A lot of that confusion stems from companies claiming to be experts in improving your site’s ranking. SEO isn’t something you do once. It’s a process, a way of doing business online that...
by admin | Jul 8, 2018 | Content Marketing, Online Marketing |
Insurance Agency Blogs We read a recent study that indicated that 54% of marketers surveyed listed original content the most important online/social media marketing strategy. Call it a post, or a blog, or an article, or a white paper. Content is king. Always has been,...
by admin | Nov 14, 2016 | Content Marketing, Online Marketing |
An article recently appeared on Harvard Business Review about social selling. They speak about the short-lived success of outbound marketing and instead suggest you begin social selling instead. What is social selling? It’s engaging with your prospects through...
by admin | Jul 21, 2016 | Marketing, Online Marketing, Social Media |
As digital marketers and parents of children ranging in age from mid-teens to early twenties, we’ve watched with interest the phenomenon that has become Pokemon Go. In case you live under a rock and haven’t heard about it, Pokemon Go is a smartphone app...
by admin | Jan 30, 2015 | Advertising, Marketing, Online Marketing, Social Media |
We’re still running across folks who don’t quite “get” why social media is important for their business. We could write a book trying to persuade you why you really, really, need to “get” it, but sometimes a handful of numbers can say more than a 1,000 words. So...