There’s a lot of confusion out there about SEO – Search Engine Optimization. A lot of that confusion stems from companies claiming to be experts in improving your site’s ranking. SEO isn’t something you do once. It’s a process, a way of doing business online that...
Insurance Agency Blogs We read a recent study that indicated that 54% of marketers surveyed listed original content the most important online/social media marketing strategy. Call it a post, or a blog, or an article, or a white paper. Content is king. Always has been,...
An article recently appeared on Harvard Business Review about social selling. They speak about the short-lived success of outbound marketing and instead suggest you begin social selling instead. What is social selling? It’s engaging with your prospects through...
We recently came across an article by Eric Hotzlaw on Inc.com called “Power of Consistency: 5 Rules”. His 5 rules are: 1.) Consistency allows for measurement 2.) Consistency creates accountability 3.) Consistency Establishes your Reputation 4.) Consistency...
At AgencyEvolved, potential clients frequently ask us, “Does social media really work, and if so, why?” It’s a tough question to answer to someone who isn’t involved in social media. People who use Facebook, or have gotten a job through...
Beyonce, like most mainstream artists, is a marketing machine. Popular artists have always been great marketers. With the help of the record labels, they create multi-faceted marketing campaigns for the release of each album; carefully coordinated campaigns involving...
