by admin | Feb 27, 2017 | Advertising, Branding, Marketing, Outsourced Marketing |
We work exclusively with insurance agencies and pay close attention to the marketing being done by insurance agents. While there are some agencies doing a very good job of marketing and advertising themselves, there are many making the same common mistakes over and...
by admin | Jan 25, 2017 | Branding |
Fairly recently, it was announced that .blog domain names were available. This joins the official list of 1,519 Top-Level Domains or TLDs. A top-domain at it’s simplest is the last bit of a URL that follows the final period, .com being the most familiar. Other...
by admin | Sep 21, 2014 | Advertising, Branding, Content Marketing, Email Marketing, Marketing, Online Marketing, Outsourced Marketing, Positioning, Social Media, Web Development |
You’ve been to the seminars and CE classes on social media. You’ve read multiple articles and sat through numerous sales presentations on the matter. You know you need to revamp your web presence, but you also realize you need to spruce up your logo,...
by admin | Sep 15, 2014 | Branding |
Sometimes people get hung up on the words marketing and branding, pidgeonholing them to your logo, website, business cards, letterheads and brochures. Sometimes we forget one of the most important parts of the brand for a retail operation – your office. If you...
by admin | Sep 2, 2014 | Advertising, Branding, Online Marketing, Positioning, Social Media |
As an independent agency it’s easy to get frustrated with the resources your captive and direct brethren seem to have at their disposal – advertising budgets in the tens of millions of dollars. Geico spends an average of 6.5% of total company premium...
by admin | Aug 11, 2014 | Branding, Marketing, Positioning |
Few events create the need for a coordinated marketing effort than an agency acquisition. Aside from all the issues of carrier appointments, vendor contracts, HR issues, and physical location issues, communicating the acquisition to your current and acquired clients...