by admin | Sep 2, 2014 | Advertising, Branding, Online Marketing, Positioning, Social Media |
As an independent agency it’s easy to get frustrated with the resources your captive and direct brethren seem to have at their disposal – advertising budgets in the tens of millions of dollars. Geico spends an average of 6.5% of total company premium...
by admin | Aug 11, 2014 | Branding, Marketing, Positioning |
Few events create the need for a coordinated marketing effort than an agency acquisition. Aside from all the issues of carrier appointments, vendor contracts, HR issues, and physical location issues, communicating the acquisition to your current and acquired clients...
by admin | Jul 21, 2014 | Branding, Marketing, Social Media, Web Development |
Not sure how to turn your insurance agency into a marketing machine? Here’s 5 ways to get started, beginning with the basics. 1.) Update your logo Every brand needs to “refresh” every now and then, even if it’s just a subtle change. Take a look...
by admin | Jun 18, 2014 | Branding, Marketing, Outsourced Marketing |
We named our company AgencyEvolved because that is the hope we have for all our clients, that you will evolve into a fully functional sales AND marketing organization. Most insurance agencies have the sales part down, you wouldn’t still be in business if you...
by admin | Jun 16, 2014 | Branding, Marketing, Outsourced Marketing |
Marketing. Branding. Lead Generation. Media Awareness. Communications. Call it what you will, few sales organizations seem to devote little time to it, though they know it deserves so much more. But let’s face it, sales people sell, or at least they should spend the...