As an independent agency it’s easy to get frustrated with the resources your captive and direct brethren seem to have at their disposal – advertising budgets in the tens of millions of dollars. Geico spends an average of 6.5% of total company premium revenue on advertising!
How does a hometown agency compete with that? Crush your competition by using the world wide web to go viral locally.
Geico doesn’t know what’s happening in your town, but you do. The Mayhem man doesn’t have testimonials from local ministers, bankers, businessmen and civic leaders, you do. Are the ‘Good Hands People’ going to mention sponsoring the local little league team in their ad? Nope, but you sure can.
Build your client email list. Build your prospect email list. Be active in social media and encourage people to like and follow you, but most importantly, BE CONSISTENT. Get out there and tell your local audience all the great things you’re doing. Did you donate smoke detectors to the local fire department? Take a picture, post it on Facebook, let your community know about it.
Believe us, if you do these things, no one is going to care what the Cavemen are doing on television ads. When your prospects think about insurance, they’ll think of you.
If it’s a challenge to be consistent with your social media and other marketing initiatives because you just don’t have the time, staff or resources, give us a call. We can help.
AgencyEvolved is an outsourced marketing firm, dedicated to insurance agents and brokers. Founded by two insurance industry veterans, our mission is to help insurance agencies evolve by creating long-term growth and value through strategic marketing.
Smart Marketing. Done Right. By People Who Know Insurance.