First off, we need to define outsourced marketing.
Most of us are used to the idea of outsourced functions. Large corporations frequently outsource their customer service or tech support to a third party, frequently located in another country to take advantage of a highly trained workforce that comes at a significant discount.
Medium-sized firms frequently outsource their payroll and HR functions – your paycheck comes from Paychex or ADP and you have to call another company about your employee benefits.
Small firms typically outsource their office cleaning, legal work, tax preparation, payroll, and even the maintenance of their building and lawns.
So, what is outsourcing? Outsourcing is hiring someone else to take care of a function of your business, someone that has more expertise and experience and/or can provide the service at a lower cost than you can afford to provide it in-house. Outsourcing reduces your payroll, benefit costs, payroll taxes, and the physical cost of housing an employee (desk/chair, office space, software licenses), as well as the technology costs (the software necessary to run that function and its maintenance and annual licensing.
Outsourcing your marketing is no different. An experienced marketer who has knowledge of logo design, brochure design, website design/hosting/maintenance, social media site creation and consistent updating would come at a significant cost, assuming you could find one person who has all those skills. Outsourcing those functions give you access to expertise at a fraction of the cost, and frees up your staff so they can focus on what they do best.
How do I choose the right company to outsource my marketing to?
Your marketing is an integral part of your company. You want to do business with someone who has intimate knowledge of the insurance industry in general and your agency in particular. Additionally, you want to work with a company that is going to custom-tailor everything they do for you, not a company who provides cookie-cutter solutions that they offer to thousands of your competitors.
AgencyEvolved knows the insurance industry. It’s in our DNA. Our business model is to have as deep a relationship with a select group of insurance agencies across the United States. We offer geographic exclusivity so you don’t have to worry about us working with the agency across the street to compete with you. We’re experts in the insurance industry, marketing and social media.
About AgencyEvolved
AgencyEvolved is an outsourced marketing firm, dedicated to insurance agents and brokers. Founded by two insurance industry veterans, our mission is to help insurance agencies evolve by creating long-term growth and value through strategic marketing.
Smart Marketing. Done Right. By People Who Know Insurance.