Despite our best intentions, the sad truth is that for most of our clients we only talk to them when money is involved. Think about the times you have interactions with your clients:
- Initial Purchase – They’re giving you money
- Renewal – They’re giving you money
- Claim – You’re giving them money
- Policy Change – Someone’s probably giving someone money
Even the friendly “annual review” is seen by most clients as “let me see if I can get more money from you”. And if your client is in your office, they’re probably making a payment or reporting a claim.
Maybe slightly better would be birthday or holiday cards and emails, but frankly our clients know that all that means is they are on a list somewhere.
So, how can you create non-money interactions that are on the client’s own terms? Social Media.
A client chooses to “like” your Facebook page or “follow” you on LinkedIn. They choose when they read their timelines and newsfeeds and they choose which posts they click on and read.
If your social media channels are filled with timely information, helpful hints and items of local interest, then your clients will click on your posts and they will like your pictures and comment on your updates.
That’s communication on the client’s own terms – and not a dollar was to be found.
About AgencyEvolved
AgencyEvolved provides personalized marketing and consulting services for independent insurance agencies, brokers, wholesalers, and other insurance organizations.
Founded by an insurance industry veteran with more than 40 years of experience, AgencyEvolved combines practical insurance knowledge with thoughtful marketing strategy. We help clients strengthen their brands, communicate what makes them different, and build lasting relationships with the customers and communities they serve.
We work with a limited number of clients, providing hands-on attention and customized solutions rather than standardized marketing packages.
Our services include website design and management, content creation, social media, email marketing, digital advertising, branding, and strategic marketing consulting.
Marketing built around your business. Not the other way around.