AgencyEvolved has years of experience building social media presence for insurance agencies. Over the years, we’ve uncovered a number of reasons why social media works for the insurance industry.
Top Reasons Why Insurance Agencies Need Social Media
Client Communication – Social media is a powerful way to communicate with your clients. Whether it’s letting them know your holiday hours, sending out claims info after a disaster, or simply passing along risk management ideas, social media is a powerful way to build a relationship with your clients and attract prospective ones.
Employee Recognition – Having cupcakes in the break room for an employee’s birthday or work anniversary is a nice touch, but recognizing them publicly on social media can be even more powerful. Whether it’s announcing a promotion, a new designation, or celebrating a work anniversary, social media provides a platform to let your entire community know you care about your employees.
Company Recognition – The relationship with your carriers is important. When was the last time you praised your partners in public? Most of your clients only think of their insurance company when it’s time to pay a bill or report a claim. Including your carriers in your social media can help build goodwill, and also leverage the marketing efforts your carriers are investing in. It’s a win, win!
Recruiting – Most agencies are using the local talent pool to find employees. A potential employee who visits your social media site and sees that your agency recognizes its employees and is active in the local community is more likely to want to come work for you. It’s also a great way to spread the word in the community regarding job openings.
Selling and Cross-Selling – Social media is a great way to introduce new products, advertise potential discounts, and remind current clients that you also offer other lines of business.
Tooting Your Own Horn – Social media is a great way to interact with your local community. It shows them how much you truly support local business, sponsor local sports teams or schools, charities and other organizations. It’s a way to give back and show them how much you truly care.
As you can see, there are many ways that you can use social media that go beyond selling and marketing. It’s about building a brand and a relationship with your community.
Want to get started? Our digital marketing service can get you up to speed, fast. Contact us today!
AgencyEvolved is a comprehensive marketing service for the insurance industry. We help insurance professionals evolve by creating long-term growth and value through strategic marketing.
We work with insurance agencies, insurance wholesalers, insurance industry organizations, insurance companies, insurance networks and aggregators and other companies or organizations serving the insurance industry.
Smart marketing by people who know insurance.