“It’s not what you know, it’s who you know.” How many times have you heard this? It’s been around forever too (some people attribute it to Abraham Lincoln, but no one seems to be sure…).

There’s no doubt there’s some validity to this saying (I’m sure we all have our favorite corporate example of this principle in action). In the modern online world of social media, it true more than ever, with a twist.

It’s not what you know, but who knows you.

The twist with social media is that it doesn’t matter as much which people (or how many) you know, it’s who (and how many) will publicly connect with you and claim you in their network. How many people like your Facebook page? How many friends do you have on Facebook? How many followers do you have on Twitter and LinkedIn? How many connections on your LinkedIn account? Are your LinkedIn connections influential in my business or social circles?

These are the new questions that social media brings up. How you answer these questions varies depending on the social media network, but they involve you actively building your networks online. Connecting with people on social media. Reaching out and following and friending people. Being proactive in building your network.

The questions all get answered one way or the other. If you have done nothing to build your online networks you may not like what the answers are. It’s up to you.


About AgencyEvolved

AgencyEvolved is a comprehensive custom digital marketing service. We help companies evolve by creating long-term growth and value through strategic digital marketing. We offer website creation, SEO, email marketing, social media posting, digital advertising and more. 

We specialize in the financial, real estate and retail markets. 

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