Have you heard of the January Effect? There are several different ones. The stock market has a January Effect, where the activity in small cap stocks increases dramatically in January.
The Fitness Indistry has its own January Effect where all the New Year’s resolutioners crowd gyms for the first 2-3 weeks of the year.
We’re talking about a different January Effect. The one where an agency principal sits down with their staff and plans out their sales and marketing activities for the year. The plan is developed, laid out and everyone is excited about it, but then, just like those gym memberships, things start to get pushed to the side.
The reasons for the sudden halt may vary – there’s a crisis with a big client’s account, one of your carriers takes a huge rate increase, you lose a staff person and everyone has to help cover their duties. The possible distractions are endless.
Next thing you know it’s June or July and that exquisitly crafted marketing plan sits unused on a shelf. You glance at it guiltily the same way you look at that gym membership card. “I’ll get to you next week”, you tell yourself. Before long it’s October and its too late. Time to start planning for next year…
Don’t be a New Years resolution statistic. Outsourcing your marketing takes it off your plate. Your marketing partner takes your plan and then runs with it consistently, the entire year.
Imagine how fit you would be at the end of the year if you actually went to the gym three days a week like you had planned.
Imagine how healthy your agency would be at the end of year if you had stuck to your marketing plan.
Where do you want to end the year? Fit and healthy, or in worse shape than when you started?
We’re AgencyEvolved, Insurance and marketing professionals ready to take the marketing off your plate and whip your agency into shape all year long.
AgencyEvolved is an outsourced marketing firm, dedicated to insurance agents and brokers. Founded by two insurance industry veterans, our mission is to help insurance agencies evolve by creating long-term growth and value through strategic marketing.
Smart Marketing. Done Right. By People Who Know Insurance.