Insurance Agency Website Design

Web design and technology is ever changing. We like to say a website is never “done”, it’s a constantly evolving thing.

Here are some of the top characteristics of a modern insurance agency website:

1.) Responsive Design – This means that your website resizes itself automatically depending on the size of the screen its being viewed on. Responsive design eliminates the need of having a “mobile version” or even an app in most cases. All the websites we design today are responsive in design.

2.) Design Elements – Cramming every possible bit of information on a page with multiple calls to action and clip art is a thing of the past. Newer design standards call for fewer, larger and higher quality images. Simplified color palates that compliment your logo are the standard. While we’re talking about images, the days of “borrowing” an image from the internet are over. You will be caught and sent a cease and desist letter or a bill. We use only high quality images that are licensed from private collections.

3.) Optimize for SEO, but don’t sacrifice readability or usability. There’s a fine line between cramming keywords onto a page and creating content that draws your prospect in and leads them to a purchase decision. The search engines have become quite adept at discerning the difference between well-written copy and keyword-stuffed nonsense. Create compelling content that highlights the purpose of the page, and don’t try to address too many keywords on any one page.

4.) SSL Certificates – The search engines are starting to reward sites that are encrypted. An encrypted website uses the https prefix. All of our sites now automatically come with SSL encryption.

5.) Give your viewers what they want. They probably didn’t come to your website for a scholarly dissertation on workers compensation insurance. They likely want to either find your contact info quickly, or learn a little about your company and products. Make that as easy as possible for them to do.

We’re proud of the custom website we build for our clients. We have a long conversation with our clients to learn about their agency, who their target demographic is, what their geographic area is like and what they want to accomplish, then we apply these five principals to come up with design and content that is consistent, professional and unique for each client.

For more information about our insurance agency website design services, please visit:

About AgencyEvolved

AgencyEvolved is a comprehensive marketing service for the insurance industry. We help insurance professionals evolve by creating long-term growth and value through strategic marketing.

We work with insurance agencies, insurance wholesalers, insurance industry organizations, insurance companies, insurance networks and aggregators and other companies or organizations serving the insurance industry.

Smart marketing by people who know insurance.

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