Why Insurance Agencies Need to Invest in Digital Marketing
Businesses are starting to realize the benefits digital marketing can bring, but on the other, it still seems as though there are many insurance businesses that are reluctant to make the investment.
Digital marketing is one area your business can really excel in and see some return on investment. The benefits of having a solid digital marketing program are diverse, but we’ve picked out a few of the major reasons why your insurance agency should be investing in digital marketing.
1.) It’s a Mobile World
The smartphone has revolutionized the way we go about our daily lives. According to Google, the majority of searches are now done on mobile devices, and have been since 2015. This is particularly true for consumer focused businesses. That’s why it’s more important now than ever before to make sure your website is optimized for all mobile devices – smartphones and tablets.
2.) Customers Expect You to Have a Digital Presence
If a prospect goes online to read up about your agency but finds that you don’t have a website or social media presence, it will come as quite a shock. If they can’t find you, you don’t exist. If your website has a copyright from the 90’s (or the early 2000’s for that matter) they will move on to someone else. If you want to resonate and connect with today’s consumer, you need to develop your online presence.
3.) It’s Where Your Clients and Prospects Are
Studies show that 97 percent of consumers look online before making a purchase. They do their research, read reviews, and compare before making their purchase decisions. If you aren’t on their digital radar, you may miss out on real opportunities or run the risk of losing ground to more digitally savvy competitors.
4.) You Can Be “Open for Business” 24/7/365
Consumers today expect that they can go online and do research, make buying decisions, and purchase online 24 hours a day. They expect to be able to do business when they are ready to transact it, not necessarily on your Mon-Fri 8-5 schedule. A well-crafted digital marketing plan is working for you 24/7, 365 days a year.
What’s involved in a digital marketing program? A modern, responsive, fast-loading, mobile-friendly website, social media sites that are actively updated with content of interest to your prospects and clients, email marketing campaigns that inform and solicits referrals and reviews, and an overall strategy of optimizing everything you do so that your business is indexed in the search engines for the type of business you want to write and the type of customers you want to reach.
Sound like a lot of work? It is. That’s where we come in. Learn More about our Digital Marketing Service.
About AgencyEvolved
AgencyEvolved provides personalized marketing and consulting services for independent insurance agencies, brokers, wholesalers, and other insurance organizations.
Founded by an insurance industry veteran with more than 40 years of experience, AgencyEvolved combines practical insurance knowledge with thoughtful marketing strategy. We help clients strengthen their brands, communicate what makes them different, and build lasting relationships with the customers and communities they serve.
We work with a limited number of clients, providing hands-on attention and customized solutions rather than standardized marketing packages.
Our services include website design and management, content creation, social media, email marketing, digital advertising, branding, and strategic marketing consulting.
Marketing built around your business. Not the other way around.