Insurance Agency Blogs
We read a recent study that indicated that 54% of marketers surveyed listed original content the most important online/social media marketing strategy.
Call it a post, or a blog, or an article, or a white paper. Content is king. Always has been, but sometimes we forget that.
Here’s five tips for creating stellar content:
1. Write articles about things your potential clients want to know, not what you want to sell them. No one likes to be sold to. Inform your clients. Make them a fan. They’ll come calling when it’s time to buy.
2. Include images, be less wordy. Let’s face it, it’s a short attention span world these days. Use images to draw them in and then keep each article short, addressing only one issue.
3. Be consistent. Develop a “voice” or tone in your articles. Develop a visually appealing format and then stick to that voice and format, they will become a comforting part of your content. Finding your voice? That can tricky.
4. Update Regularly. Yes, it’s work. Yes, there’s other things you could be doing that will provide more immediate payback. However, a consistently updated blog makes you look more professional, more active, more “expert”, more… everything.
5. Share that content everywhere. Don’t just hide it on the Blog page of your website. Email it to your customers and prospects. Post it to Facebook, LinkedIn, and Google+. Tweet out a link to it. Print it out and leave it lying around in your office. Mail it out. Offer it as an incentive to sign up for your email list.
If you do these five things, you’ll be a content Rock Star, and you will soon be reaping the benefits of inbound marketing.
Don’t know what inbound marketing is? Never even heard of a blog? Don’t have the time to create content? Learn more about our Digital Marketing Service.
About AgencyEvolved
AgencyEvolved provides personalized marketing and consulting services for independent insurance agencies, brokers, wholesalers, and other insurance organizations.
Founded by an insurance industry veteran with more than 40 years of experience, AgencyEvolved combines practical insurance knowledge with thoughtful marketing strategy. We help clients strengthen their brands, communicate what makes them different, and build lasting relationships with the customers and communities they serve.
We work with a limited number of clients, providing hands-on attention and customized solutions rather than standardized marketing packages.
Our services include website design and management, content creation, social media, email marketing, digital advertising, branding, and strategic marketing consulting.
Marketing built around your business. Not the other way around.