Marketing. Branding. Lead Generation. Media Awareness. Communications. Call it what you will, few sales organizations seem to devote little time to it, though they know it deserves so much more. But let’s face it, sales people sell, or at least they should spend the...
Someone is always willing to sell you a new piece of technology to make your sales or marketing more efficient. Don’t get us wrong, we love technology. We’re what’s deemed an “early adopter”. We’ll try out a shiny new piece of hardware, a software program or the...
Marketing is often considered easy. All you have to do is place a couple of ads somewhere, and get a new/updated website. It’s easy. Right? To answer a question with a question…why is it right? Many small and medium sized companies have a tendency to think...
