by admin | Sep 21, 2014 | Advertising, Branding, Content Marketing, Email Marketing, Marketing, Online Marketing, Outsourced Marketing, Positioning, Social Media, Web Development |
You’ve been to the seminars and CE classes on social media. You’ve read multiple articles and sat through numerous sales presentations on the matter. You know you need to revamp your web presence, but you also realize you need to spruce up your logo,...
by admin | Sep 2, 2014 | Advertising, Branding, Online Marketing, Positioning, Social Media |
As an independent agency it’s easy to get frustrated with the resources your captive and direct brethren seem to have at their disposal – advertising budgets in the tens of millions of dollars. Geico spends an average of 6.5% of total company premium...
by admin | Aug 25, 2014 | Social Media, Web Development |
What do these things have in common? Quite a lot it turns out. Search engine giant, Google has a history of releasing major updates to its search algorithm and giving them a name. Here’s just a few of the names from over the years: Panda Penguin Hummingbird...
by admin | Jul 21, 2014 | Branding, Marketing, Social Media, Web Development |
Not sure how to turn your insurance agency into a marketing machine? Here’s 5 ways to get started, beginning with the basics. 1.) Update your logo Every brand needs to “refresh” every now and then, even if it’s just a subtle change. Take a look...