by admin | Sep 2, 2014 | Advertising, Branding, Online Marketing, Positioning, Social Media |
As an independent agency it’s easy to get frustrated with the resources your captive and direct brethren seem to have at their disposal – advertising budgets in the tens of millions of dollars. Geico spends an average of 6.5% of total company premium...
by admin | Aug 25, 2014 | Social Media, Web Development |
What do these things have in common? Quite a lot it turns out. Search engine giant, Google has a history of releasing major updates to its search algorithm and giving them a name. Here’s just a few of the names from over the years: Panda Penguin Hummingbird...
by admin | Jul 21, 2014 | Branding, Marketing, Social Media, Web Development |
Not sure how to turn your insurance agency into a marketing machine? Here’s 5 ways to get started, beginning with the basics. 1.) Update your logo Every brand needs to “refresh” every now and then, even if it’s just a subtle change. Take a look...