AgencyEvolved Blog
Voice of the Customer
Client Review Generation Made Easy The idea of testimonials or endorsements has been around for nearly forever. Long before celebrity endorsements became popular on TV, they were used in radio and in print before that. The basic premise is to make someone...
Don’t Make These 5 Mistakes When Marketing Your Insurance Agency
We work exclusively with insurance agencies and pay close attention to the marketing being done by insurance agents. While there are some agencies doing a very good job of marketing and advertising themselves, there are many making the same common mistakes over and...
Top Level Domains
Fairly recently, it was announced that .blog domain names were available. This joins the official list of 1,519 Top-Level Domains or TLDs. A top-domain at it's simplest is the last bit of a URL that follows the final period, .com being the most familiar. Other early...
5 Tips to Enhance Your Personal LinkedIn Profile
We always offer to help our clients' employees clean up their LinkedIn profiles through either a webinar or one-on-one help. You might be surprised the number of people who neglect their LinkedIn profile. There's a number of reasons to make sure your LinkedIn profile...
What is Social Selling and Why It’s Important for Your Business
An article recently appeared on Harvard Business Review about social selling. They speak about the short-lived success of outbound marketing and instead suggest you begin social selling instead. What is social selling? It's engaging with your prospects through social...
Google Chrome Marking Sites as Unsecure
Google recently announced that they will be flagging insecure sites starting in January 2017. At first blush, it sounds terrible for anyone without a secure (https) website. If you dig a little deeper however, it's not so bad. What most people have failed to point out...
The Pokemon Go Phenomenon
As digital marketers and parents of children ranging in age from mid-teens to early twenties, we've watched with interest the phenomenon that has become Pokemon Go. In case you live under a rock and haven't heard about it, Pokemon Go is a smartphone app based on...
Advertising Online
Mass marketing has changed considerably since the 1950's. It used to be only national brands could afford to use national media: TV, large market newspapers, magazines and other publications. These were great tools for a company trying to reach a nationwide audience....
It’s Not What You Know, But Who Knows You
"It's not what you know, it's who you know." How many times have you heard this? It's been around forever too (some people attribute it to Abraham Lincoln, but no one seems to be sure...). There's no doubt there's some validity to this saying (I'm sure we all have our...