AgencyEvolved Blog
Prospecting with LinkedIn
Occasionally a client will ask if they need to pay for a subscription to LinkedIn to use it effectively. The answer is simply: no. The one exception would be if you are a recruiter or HR personnel, then a paid subscription probably makes sense. The one simple thing to...
Communicating with Your Clients Using Social Media
Despite our best intentions, the sad truth is that for most of our clients we only talk to them when money is involved. Think about the times you have interactions with your clients: Initial Purchase – They’re giving you money Renewal – They’re giving you money Claim...
Why You Should Outsource Your Marketing
First off, we need to define outsourced marketing. Most of us are used to the idea of outsourced functions. Large corporations frequently outsource their customer service or tech support to a third party, frequently located in another country to take advantage of a...
AgencyEvolved’s Social Media Best Practices Guide
You know your agency needs to be on social media, but how do you bring more awareness to your agency once you are on social media? The best, easiest and cheapest way to promote your agency's social media efforts is to have your employees engage with your...
Social Media By The Numbers
We’re still running across folks who don’t quite “get” why social media is important for their business. We could write a book trying to persuade you why you really, really, need to “get” it, but sometimes a handful of numbers can say more than a 1,000 words. So...
The January Effect
Have you heard of the January Effect? There are several different ones. The stock market has a January Effect, where the activity in small cap stocks increases dramatically in January. The Fitness Indistry has its own January Effect where all the New Year's...
Consistency
We recently came across an article by Eric Hotzlaw on Inc.com called "Power of Consistency: 5 Rules". His 5 rules are: 1.) Consistency allows for measurement 2.) Consistency creates accountability 3.) Consistency Establishes your Reputation 4.) Consistency makes you...
Why Social Media Works
At AgencyEvolved, potential clients frequently ask us, "Does social media really work, and if so, why?" It's a tough question to answer to someone who isn't involved in social media. People who use Facebook, or have gotten a job through LinkedIn just get it. They have...
What Your Agency Can Learn From Beyonce
Beyonce, like most mainstream artists, is a marketing machine. Popular artists have always been great marketers. With the help of the record labels, they create multi-faceted marketing campaigns for the release of each album; carefully coordinated campaigns involving...