AgencyEvolved Blog
The Pokemon Go Phenomenon
As digital marketers and parents of children ranging in age from mid-teens to early twenties, we've watched with interest the phenomenon that has become Pokemon Go. In case you live under a rock and haven't heard about it, Pokemon Go is a smartphone app based on...
Advertising Online
Mass marketing has changed considerably since the 1950's. It used to be only national brands could afford to use national media: TV, large market newspapers, magazines and other publications. These were great tools for a company trying to reach a nationwide audience....
It’s Not What You Know, But Who Knows You
"It's not what you know, it's who you know." How many times have you heard this? It's been around forever too (some people attribute it to Abraham Lincoln, but no one seems to be sure...). There's no doubt there's some validity to this saying (I'm sure we all have our...
Prospecting with LinkedIn
Occasionally a client will ask if they need to pay for a subscription to LinkedIn to use it effectively. The answer is simply: no. The one exception would be if you are a recruiter or HR personnel, then a paid subscription probably makes sense. The one simple thing to...
Communicating with Your Clients Using Social Media
Despite our best intentions, the sad truth is that for most of our clients we only talk to them when money is involved. Think about the times you have interactions with your clients: Initial Purchase – They’re giving you money Renewal – They’re giving you money Claim...
Why You Should Outsource Your Marketing
First off, we need to define outsourced marketing. Most of us are used to the idea of outsourced functions. Large corporations frequently outsource their customer service or tech support to a third party, frequently located in another country to take advantage of a...
AgencyEvolved’s Social Media Best Practices Guide
You know your agency needs to be on social media, but how do you bring more awareness to your agency once you are on social media? The best, easiest and cheapest way to promote your agency's social media efforts is to have your employees engage with your...
Social Media By The Numbers
We’re still running across folks who don’t quite “get” why social media is important for their business. We could write a book trying to persuade you why you really, really, need to “get” it, but sometimes a handful of numbers can say more than a 1,000 words. So...
The January Effect
Have you heard of the January Effect? There are several different ones. The stock market has a January Effect, where the activity in small cap stocks increases dramatically in January. The Fitness Indistry has its own January Effect where all the New Year's...